Knock out the best
first draft you’ve
ever written

Your idea doesn't really exist until it's on the page. But as you write, ideas will spark new ideas — which can make your project better or throw you way off course. With your Focus Phase roadmap as your guide, you'll stay on target as you blast out your draft in this phase, capturing stray ideas effortlessly for use later in the process.

In the Apply Phase you'll tap into your "Muse", that elusive intuitive "flow" where creativity seems to happen spontaneously. With a speed that might surprise you, you'll create the best first draft you've ever written, every single time.

The Apply Phase has
1 Movement:

1. Get It on the Page

   With a solid Focus Phase plan as your guide, you'll blast out the first draft of your screenplay. As new ideas inevitably appear and threaten to derail you, you'll capture them safely and keep pushing forward, staying on target and in control, yet never losing the improvements and new ideas your mind increasingly sends your way.

When you've completed the Apply Phase, you'll have the best first draft you've ever written, and be perfectly poised for the Strengthen Phase rewrite process.

You'll also have a simple yet powerful approach to getting any draft written (even on punishing professional deadlines) by using both sides of your brain in their natural harmony.

Here’s some of what you’ll learn, do, and master in the Apply Phase

It would be impossible to list everything included in this phase, but here's a small taste of what's in store:

• How to overcome the fear of putting words on the page (yes, "just do it", but we'll go way beyond that)
• 7 different ways to approach the physical writing process (pick the one that suits your style, or experiment to try something new)
• Speedwriting techniques that tap into your muse (and how to know if you're being "intuitive" or just sloppy)
• How to let your roadmap guide you without inhibiting your creativity (it's all about being flexible)
• How to write dialogue that keeps the reader interested (and why you shouldn't overthink it in this phase)
• How to push through when you're sure your writing is horrible (yes, even pros are convinced their work sucks — it's counterintuitive at first, but pushing through is the key to pro results)
• How to capture stray ideas so they don't throw you off course (never ignore the ideas that would take you in a different direction — just capture them for later)
• How to write and think at the same time (don't let those fingers stop, or they won't start up again)
• How to ride the wave of inspiration (pros call it "flow" and there's a very specific way to make it happen)
• Tips for creating scenes that pop (these are things you can do in the moment, which you couldn't plan earlier)
• How to stop judging yourself prematurely
• Why you'll never fear "the middle" again (you'll be so happy you completed the Focus Phase first)
• How to ignore perfection and keep moving forward (the Critic voice is strong, but you're stronger)
• How to get the most powerful first draft you've ever written onto the page in record time (and why speed is important in this phase)
• How to blast through the steps of the Apply Phase in hours or days (your choice) on every future project
  
  ...and we haven't even scratched the surface!
  
  
  

We turned all that
into this:

The most powerful way to beat the blank page.

It's not about speedwriting — it's about writing with intuitive mastery. And that's a skill you're going to develop step by step. Here, you'll tap into your creative intuition (the "Muse" or the "flow") and capture the power of stray ideas without letting them send you into the wilderness. Simply DO the steps, and you'll have the best first draft you've ever written, discovering huge new insights along the way.

 

The Apply Phase is a seemingly simple approach to getting the first draft out. However, it pays off many tangible and intangible setups from the earlier phases. For this reason, you're strongly encouraged to complete the Focus Phase first, in order to get the full value out of this phase every time.

When you're done here, you're ready for: